Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG537 Mapping and Delivery Guide
Develop a social media engagement plan
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG537 - Develop a social media engagement plan |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to effectively plan engagement with a preferred target audience on social media.It applies to individuals working in a variety of marketing and communications occupational roles who have responsibility for developing social media plans and facilitating social engagement on behalf of a business or organisation.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Identify preferred target audience |
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Element: Document expected behaviours of target audience |
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Element: Devise social media engagement strategy |
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Element: Facilitate content delivery |
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Element: Monitor and evaluate social media engagement |
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